TV Ident Research

TV Ident Research:

BBC 2:

The BBC Two Personality idents were a set of idents used on BBC Two from 19 November 2001 until 18 February 2007. The idents were produced by the Lambie-Nairn branding agency, The idents feature an ivory sans serif white '2' in a yellow environment and performing a variety of tasks.

Channel 4:

Channel 4 unveiled a brand new look for its main channel on Tuesday 29th September 2015, featuring new idents inspired by the deconstruction of the iconic Lambie Nairn.

BBC One:

The history of BBC television idents begins in the early 1950s, when the BBC first displayed a logo between programmes to identify its service. As new technology has become available, these devices have evolved from simple still black and white images to the sophisticated full color short films. With the arrival of digital software, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition.

ITV:

ITV began each with their own identities with its own idents to create an individual identity until the late 1990s when ITV began to introduce a consolidated presentation package as part of a dedicated effort to unify its identity.